The announcement sees NIXI Body partner with England Netball and NETBALLHer in a multi-year deal starting immediately.
NIXI Body’s range of leak-proof underwear is designed with exercise in mind, to keep women moving through menstruation, motherhood and menopause. Netball is the most played team sport for women in the country, with over 3 million people taking to court every year, supported by the industry-leading NETBALLHer initiative which provides women and girls with the tools and resources they need to show up authentically and thrive in the sport at every life stage. This partnership, brokered by Mongoose Sports & Entertainment, will support the NETBALLHer initiative in exciting and innovative ways, presenting a powerful opportunity for two female-focused brands to work together to create positive change and keep women and girls in sport for longer.
To kickstart the partnership, NIXI Body will be present at selected dates of the upcoming Vitality Netball Nations Cup which is due to take place on 1 and 2 February in Nottingham’s Motorpoint Arena and 8 and 9 February at the Copper Box Arena in London. Throughout the partnership NIXI Body will also supply products to both the Vitality Roses and the Future Roses, equipping athletes with a choice of trusted, eco-friendly period products to complement their elite training programmes.
Mark Foster, Chief Commercial Officer at England Netball said: “We are proud to announce this partnership with NIXI Body, who are a brand that align with so many of our values at England Netball. NIXI Body’s mission to keep women moving through menstruation, motherhood and the menopause is a natural fit with the work of NETBALLHer and means that together we’re not only championing netball but also sharing a joint commitment to continue to empower women through sport, ensuring they have the tools and confidence to thrive both on and off the court.”
Founder of NIXI Body, Kelly Newton said: “We’re thrilled to announce our partnership between NIXI Body and England Netball. As someone who played netball for many years, this collaboration is particularly close to my heart. At NIXI Body, we’re dedicated to empowering women to move their bodies without the fear of leaks and teaming up with England Netball means that we can break down barriers and ensure that periods and bladder leaks are not a barrier to participation.”
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