England Netball has today revealed that the Roses will be continuing their Nike relationship. The partnership will be supplied by KitQueen as the Official Kit Supplier of England Netball and the Vitality Roses.
The partnership will be activated across three strategic pillars that will see KitQueen supply Nike match and training kit for the Vitality Roses, Future Roses and Roses Academy, supplying merchandise for Vitality Roses’ fans and give access to Nike bespoke netball teamwear for grassroots netball players.
Nike bespoke kit for the Vitality Roses will provide athletes with elite-quality clothing designed to elevate their performance on court. KitQueen will ensure that the team are equipped with the highest quality team wear each time they take to court, whether at training or on the international stage, proudly displaying the globally recognised Nike Swoosh.
The new design will first be worn by the Vitality Roses at the start of the 2025 autumn internationals, with the design to be revealed in due course. Meanwhile, the partnership will have a visible presence at the upcoming Vitality Netball Nations Cup where fans will see the Vitality Roses wearing a bespoke Nike jacket before they take to court, creating a real moment to kickstart the partnership.
Mark Foster, Chief Commercial Officer at England Netball said: “We are thrilled to be partnering with KitQueen to bring Nike Netball to England Netball. We continue to strive to elevate the performance, style and comfort of our athletes, fans and grassroots netball players. This partnership is threefold, with KitQueen providing Nike kit that will power our Vitality and Future Roses on court and extending their offer to provide netball fans and players with high-quality merchandise. The partnership will also bring access to Nike Netball kit for grassroots netball clubs, providing kit that will support the experiences of those looking to play Netball at any level.
“Partnering with an iconic and globally recognised brand in KitQueen and Nike demonstrates netball’s prominence among the growing visibility and awareness of women’s sport. Together we are committed to delivering sportswear that empowers our athletes at all levels to reach their fullest potential and we can’t wait to see what the future of this exciting partnership holds.”
Parisha Patel Co-Founder of KitQueen commented: “KitQueen.co.uk was launched with the mission to support female grassroots athletes with the right kit so She can focus on her game. Our partnership with England Netball, Vitality Roses and Nike will further develop our Grassroots to Greatness strategy. I’m personally delighted to give grassroots clubs access to a Nike Netball dress.”
KitQueen was established as a teamwear specialist for Her, with a mission to champion inclusivity, diversity and body confidence, making this partnership one that aligns naturally with England Netball’s NETBALLHer initiative which provides women and girls with the tools and resources they need to show up authentically and thrive in the sport at every life stage. A key pillar of the partnership will involve gaining access to a netball kit offering to grassroots clubs.
A wide range of official and casual Nike merchandise will also be available for Vitality Roses fans to purchase and show their support for their national team. This can be purchased at England Netball major events and from the New England Netball Online Store which is currently in development. A separate announcement will be released shortly providing details of the launch.
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